Target the Right Customers
Programmatic Advertising in the cannabis industry is a must, with Facebook and Google having some very strict guidelines about what is allowed on their ad networks (the answer is not much!). There is space for paid media on networks on site’s outside of those two behemoths that still drives relevant traffic.
Using your carefully crafted target market personas we can create detailed campaigns that catch your prospects where and when the best time to reach them is. Your integrated DigitalStrain marketing strategy allows you to increase your brand power at the top-of-the-funnel, drive performance, and partner with your Search Engine Optimization (SEO efforts).
What to Use it For
Programmatic Display Advertising allows you to get very granular when trying to get in front of the target market persona you covet most. Whether your a Producer, or Brand with a B2B strategy, a Retailer, Clinic, or eCommerce site that is B2C-focused and looking to get right to your end-user, Programmatic can push your prospects through your sales funnel through each major stage: Awareness, Consideration, and Decision Making.
Our holistic approach, DigitalStrain, builds your marketing strategy from the buyer out to create personalized campaigns that focus on personas, not a wide net of chance. Goals and expectations are clear from the beginning and accurately measured, giving you the data necessary to make smart decisions about your marketing dollars and not just throwing money at the wall.
Used in unison with sound SEO, Content, and Marketing Automation tactics, DigitalStrain will add extra burn to your media buying and drive leads into your funnel... whether it is the first time they are seeing your brand or the 1000th!
Leverage Digital Advertising for Cannabis
We want to talk to you about your Cannabis Brand, Technology, eCommerce site, or Clinic. Schedule a call with us right now to talk about your business and how we can help.
Your ideal customer is out there, let us help them find you!