Target the Right Customers
Programmatic Advertising in the cannabis industry is a must, with Facebook and Google having some very strict guidelines about what is allowed on their ad networks (the answer is not much!). There is space for paid media on networks on site’s outside of those two behemoths that still drives relevant traffic.
Using your carefully crafted target market personas we can create detailed campaigns that catch your prospects where and when the best time to reach them is. Your integrated DigitalStrain marketing strategy allows you to increase your brand power at the top-of-the-funnel, drive performance, and partner with your Search Engine Optimization (SEO efforts).
What to Use it For
Target Market
Target based on your ideal prospect’s demographic, behaviouristic, and psychographic tendencies across a swath of cannabis ad opportunities. There is an arm’s race to get your brand in front of customers or clients first, and we have the only approach that brings all of your different channels together.
Geo Targeting
Geo-tag your target market at complementary locations to your business and buy your display ads for the right sites that they frequent. Manage your brand across wide-ranging ad networks to maintain your brand’s quality and integrity.
Timing
Find your customers when they are in-market and ready to buy: in the sweet spot of their Buyer’s Journey and your sales funnel. Grab them in their consideration phase or when they’re ready to make a decision via retargeting techniques and in-market audiences.
Our Approach
Programmatic Display Advertising allows you to get very granular when trying to get in front of the target market persona you covet most. Whether your a Producer, or Brand with a B2B strategy, a Retailer, Clinic, or eCommerce site that is B2C-focused and looking to get right to your end-user, Programmatic can push your prospects through your sales funnel through each major stage: Awareness, Consideration, and Decision Making.
DigitalStrain
Our holistic approach, DigitalStrain, builds your marketing strategy from the buyer out to create personalized campaigns that focus on personas, not a wide net of chance. Goals and expectations are clear from the beginning and accurately measured, giving you the data necessary to make smart decisions about your marketing dollars and not just throwing money at the wall.
Used in unison with sound SEO, Content, and Marketing Automation tactics, DigitalStrain will add extra burn to your media buying and drive leads into your funnel... whether it is the first time they are seeing your brand or the 1000th!
Leverage Digital Advertising for Cannabis
We want to talk to you about your Cannabis Brand, Technology, eCommerce site, or Clinic. Schedule a call with us right now to talk about your business and how we can help.
Your ideal customer is out there, let us help them find you!